How to access capital?

How to access capital?

You are decided, you have a great idea, or so you think, you are willing to contact potential investors, you know that you have the whole business idea, the history and the present of your venture in your head, but when you go to see you have no idea how to transmit it properly even to your family and friends who make you gestures of not understanding completely what you mean. In that moment you understand that although investing in your business is a valuable opportunity, you need to learn something more, you need to know how to expose it. The “art” of pitch, pitch deck, teaser and many other terms that in principle may sound strange but here we will review briefly so you can access the necessary capital.

First we go to the definition of the terms and then we go to a general context.

Pitch: In essence it is a short verbal presentation with audiovisual support not exceeding 10 minutes or conditioned to the time the investor has allowed.
Pitch Deck: The written or presented version of the Pitch (usually in power point), which must be concrete, short and with the intention of leaving the investor interested to allow a future meeting.
Teaser: An executive summary of maximum two sheets briefly explaining the business plan.

Before launching these methods of presentation, which are conditioned to the time and availability that our prospect has, we will see what is essential that you are clear about your company.

    1. Knowing the business context, the competition of the sector (if there is not, it is possible that the market is new or not sufficiently profitable) and other external factors that affect your idea.
    2. To demonstrate the operation of the company in figures and that these are allied: billing, operating costs, balance sheets and all the numbers that can account for the operation of your venture and that has some stability and traction.
    3. What is the problem and how your venture offers a solution and also why it is different and / or better than others and deserves the opportunity to receive capital.
    4. You have sales, however how you have managed to make yourself known. The ally of every company: marketing. Digital media? Printed? Promotions and discounts?. How have you transmitted your product to the public for the time being?
    5. You are the visible face, however the ants in the background are equally important and important to know who you have surrounded. Your team is the most precious asset, remember: professional investors will invest in you and your team, it is important that your team shows strengths of the operation and also financial, administrative and accounting expertise.
    6. You know everything inside and out, it’s time for the Business Plan. The one that will say how much money you need, why you need it and what is the negotiation proposed to the investor to be your ally number 1. The most valuable and decisive component within this document is the financial valuation of your initiative, be prudent and realistic with the figures.

If you have total clarity about these aspects of your venture, it will be easier for you to perform your pitch, pitch deck or teaser, as the case may be. If on the other hand you do not have it securely or do not know how to obtain this information, it is time to collect, sort and analyze and in this way have greater guarantees when looking for investors.

Join us next 12-13th September in Bogotá, Colombia. Cannabiz Latino Hub – B2B Expo & Impact Investment Summit

Cannabis legal industry in Colombia

Cannabis legal industry in Colombia

In Colombia, and in Latin America in general, 2019 is presented as the year in which the growth of the legal cannabis industry is consolidated and begins to be close to opening its doors to the end user.

Since 2015, the year in which the regulation of medicinal cannabis began, the paradigm of cannabis and marijuana began to be transformed from something harmful to society to be able to see it, like our ancestors, a medicinal plant, but also with a large number of industrial applications for the case of hemp.

The companies Cannavida, Khiron, PharmaCielo and Medcann have already obtained all the processing licenses, cultivation of psychoactive and non-psychoactive cannabis, and now they are preparing to start their commercial activity.

The Canadians have been the ones who have invested the most in cannabis entrepreneurship in Colombia with figures in excess of 30 million dollars among various groups and companies dedicated to the sector, which hope to generate more than 300 new jobs.

On the other hand, the Colombian government at the end of 2018 had issued more than 200 licenses among the four types of licenses possible (use of seed for planting, cultivation of psychoactive plants, cultivation of plants of a non-psychoactive nature and manufacture of derivatives of cannabis). However, this does not mean that all those companies or individuals are already planting marijuana in the country because for some types of licenses an additional step is required.

For cannabis derivatives and psychoactive crops (more than 1% THC concentration), the allocation of quotas should be expected, which is the maximum number of plants and total hectares that someone is authorized to plant in a defined period of time.

Between the allocation of licenses, investment capital inflow and a scientific support system for events such as Cannaciencia, 1st Symposium of medicinal cannabis of the Americas. The cannabis industry is in good health and is a market that is accessible to all people who are interested and meet specific requirements.

Cannabiz Latino Hub is presented as the opportunity for the meeting between Latin American entrepreneurs and investors from different parts of the world.

Get more info writing at those emails: 

  • desarrollo@redcannabicos.com
  • info@muiscacapital.com

 

Cannabiz Latino Hub is organized by www.redcannabicos.org

Founding partners: www.muiscacapital.comwww.arcviewgroup.com

What is a business plan?

What is a business plan?

It does not matter at what point in the life cycle your company or business is located, the size, the level of sales, the stability of the cash flow, etc. It is always important to have a kind of “road map” through which to navigate between the challenges and difficulties that require going afloat with that particular business and we call this a business plan or strategic plan.

A business plan is a written instrument of planning, organization, coordination, control, and evaluation of an idea that you have to undertake or take the current business to another level. It is the point at which ideas acquire a method and a structure, the point at which dreams begin to become objectives to be met and demonstrate their viability and/or reformulate the objective or strategy.

As we saw in our previous blog (link), it is important to know our business and define many of its variables and particularities before launching to write our business plan and in this way, we can create a successful one, which is usually characterized by having these qualities:

  • He is technical in his vocabulary and uses precise terms to define his ideas.
  • It’s short, hovering around 30 pages.
  • It has a clear structure that is easy to follow.
  • It anticipates questions from potential investors
  • Prioritizes the factors that can lead to business success.
  • Impeccable in its presentation and design.

Now, let’s see a typical structure of a business plan that can help you take your business to another level.

  1. Executive Summary
    1. It will briefly summarize the entire document, although it is at the beginning it can be easier to write it at the end of the process with the document made and in such a way to be coherent.
  2. Definition of the business and its product
    1. Here you will find the unique characteristics of the business, its particularities and where it is going, that is, what is intended to be done, what you want to solve in the market.
  3. Market study
    1. The context of business development. It is important to be specific and define the target audience, size the market niche, segment, position geographically and also analyze and list the direct, substitute and/or complementary competitors, in this way you have a clear picture of where you are going to play.
  4. The organization
    1. Present your work team, how it works and who they are and if new members are required what their ideal characteristics would be.
  5. Marketing plan
    1. How the product or service will be marketed can be more important and decisive than the solution itself, so it is important to define it with the 4 P’s of the marketing (product, price, point of sale, advertising-promotion)
  6. Business system
    1. It is the operative plan in which the physical requirements of the business are described, as well as the operation of this.
  7. Study of investment and financing
    1. The current financial state of the business and will define how much and how the money required to start up the business and the possible sources of financing will be used.
    2. The idea is to have the basic Financial Statements, namely: Balance Sheet, Income Statement, Cash Flows and Changes in the financial situation
  8. Financial valuation
    1. Here we try to demonstrate the viability of the project through an evaluation of the project where the development of the project will be shown. The investment recovery period will be shown, as well as other variables such as ROI (Return on Investment), NPV (Net Present Value) and IRR (Internal Rate of Return).
  9. Action plan
    1. Describe the project schedule defining milestones, resources and responsibilities.
  10. Conclusions
    1. Highlight realistic key factors including risks.

If you need advice to carry out your business plan, become a member of the REC. Memberships provide free reviews and feedback to the current plan. If you want to get help from the beginning, we can also help you.

Write to us at desarrollo@redcannabicos.org